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welcome to the 2025
PUERTO RICAN PARADE
Our Greatest Fans and Partners
Puerto rican FESTIVAL
PARADE
- Rochester, New York
The Puerto Rican Festival Parade in Rochester, NY is a proud celebration of Puerto Rican culture, heritage, and community. Now in its 55th year, the parade brings thousands together in a vibrant display of music, tradition, and unity.
As part of the Puerto Rican Festival of Rochester, the parade honors the contributions of Puerto Ricans in the city and beyond, reflecting decades of strength and resilience. Beyond celebration, the organization provides year-round cultural, arts, and educational programs, including scholarships for students of Puerto Rican descent.
Led by the Puerto Rican Festival of Rochester, Inc., a 501(c)(3) nonprofit, the parade and its events depend on the support of sponsors, donors, and volunteers. Together, we continue to uplift voices, preserve heritage, and inspire future generations.
Join us in celebrating 55 years of tradition, pride, and community.
time
DETAILS
09:00 AM
Float Check-In & Assembly All floats, groups & vehicles arrive at designated staging area.
09:15 AM
Marching Group Check-In Dance troupes, bands & walking groups check in and line up.
09:30 AM
Parade Participant Briefing Mandatory safety and route briefing for all group leaders.
09:45 AM
Parade Route Closes to Traffic Streets along the parade route are officially closed.
10:00 AM
Puerto Rican Parade Opening Ceremony.
11:00 PM
Puerto Rican Parade Parade kicks off — enjoy floats, music, dancers, and community pride along the route!
12:00 PM
End of the Puerto Rican Parade.
GENERAL
INFORMATION
Join us for one of the most vibrant cultural celebrations of the year — the annual Puerto Rican Parade, taking place on Saturday, August 2nd! This beloved tradition brings together families, community groups, artists, and organizations to proudly showcase Puerto Rican heritage, history, and pride.
The Parade kicks off at 11:00 AM, winding through the heart of the city with colorful floats, lively music, traditional dance groups, and community organizations representing the island and its diaspora. Expect an atmosphere filled with joy, culture, and unity!
Parade Route
The Parade begins at East and Alexander, concluding at the Festival Grounds at Parcel 5, where the celebration continues with live performances, food vendors, and family-friendly activities.
A detailed map will be available soon.
Who Can Participate
Important Times
🕘 Float Assembly Begins: 09:00 AM
🕤 Marching Groups Check-In: 09:15 AM
🕚 Opening Ceremony: 10:00 AM
🕛 Puerto Rican Parade Step-Off: 11:00 AM
Parade Rules & Reminders
☑️ All participants must check in on time.
☑️ No throwing items from floats for safety reasons — handouts are permitted.
☑️ Respect all safety instructions from event staff and security.
☑️ Let’s celebrate responsibly and with pride!
PARADE
SPONSORSHIP
PRESENTING
SPONSOR
- Recognized as Presenting Sponsor in all promotional materials, press releases, and media mentions
- Logo prominently displayed on parade banner, social media, and official T-shirts
- Opportunity to have a branded float or vehicle in the parade (must provide)
- Premium spot at the Puerto Rican Parade
- Recognition during opening and closing parade ceremonies
- Speaking opportunity during opening ceremonies
- Puerto Rican Festival VIP admission tickets (8 total on preferred day)
- Acknowledgement of sponsorship at the Puerto Rican Festival
- Speaking opportunity at the Puerto Rican Festival (1 night)
- Promotional materials distributed at parade and festival
- Exclusive rights to your industry
$5000
CULTURE
SPONSOR
- Recognition during opening and closing parade ceremonies
- Logo prominently displayed on social media and official T-shirts
- Opportunity to have a branded float or vehicle in the parade (must provide)
- Premium spot at the Puerto Rican Parade
- Speaking opportunity during opening ceremonies
- Puerto Rican Festival VIP admission tickets (2 total on preferred day)
- Acknowledgement of sponsorship at the Puerto Rican Festival
- Promotional materials distributed at parade and festival
$2000
COMMUNITY
SPONSOR
- Recognition during parade announcements
- Logo placement on promotional materials and social media
- Opportunity to include promotional item in parade giveaways
- Invitation to parade kickoff event
- Opportunity to walk in the parade with a banner or vehicle
- Puerto Rican Festival general admission tickets (4 total on preferred day)
$1000
FRIEND
SPONSOR
- Recognition during parade announcements
- Name listed on promotional materials
- Recognition on social media platforms
- Opportunity to walk in the parade with a banner